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Optima's cross sector expertise

We work with leading organisations across regulated and consumer-focused industries, helping them turn data, AI and decisioning into measurable commercial and customer outcomes.

Our clients

paypal
Lloyds
SSE
o2
Standard Life
RBS
Aegon
HMD
ovo
AA
Biogen
Citibank
HSBC
Scottish Widows
BT
Client Stories

Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.

Senior Product Owner, Chief Customer Office at Lloyds Banking Group

With other consultancies they just deliver a piece of work and then it goes nowhere, whereas I can see exactly what results and outcomes have been driven at each stage.

Fran Cooney, Head of Customer Engagement at Bank of Ireland

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Get in touch with our team today

Thought Leadership Showcase

Customer Growth Is the Real Test of AI Scale

Deloitte’s Tech Trends 2026 report opens with a blunt assessment. The foundations built for cloud-first strategies are not designed for the demands of AI. Infrastructure…

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When AI Investment Fails in Financial Services, Growth Pays the Price

Gartner predicts that more than 40 percent of agentic AI projects will fail or be cancelled by the end of 2027, due to escalating costs,…

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Building True Data Readiness for Decisioning and Value

The idea of data readiness has become central to how organisations think about transformation, but it is still too often misunderstood.

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