Industries

Energy

Energy providers are dealing with the proliferation of products, the complexity of a rapidly de-commoditised market and an explosion of customer data. Managing the customer base has never been harder, while regulation and decarbonisation targets add further pressure. We help energy teams focus AI and data where they make the biggest difference, improving customer engagement, accelerating delivery and driving commercial outcomes. 

Optima and OVO break down barriers to dramatically improve sales

Over a three-year journey, we improved OVO’s customer communications and interactions, developing a framework to aid project governance, and revolutionise customer decision-making.

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Screen showing dataData FoundationsInsights
July 7, 2026

What Good Data Foundations Look Like: The Optima-Informed Checklist

Data foundations are a roadmap for how your organisation’s data will be compiled, cleaned, governed and used. A good foundation means the difference between data that supports growth and data…