Optima Partners work across sectors with many clients to deliver value and build enduring relationships with customers. In a dynamic, digital landscape, Design Thinking transforms even the world’s largest brands, giving them tools to succeed.
We are trusted advisors, consultants, technologists and scientists
Learn morePeople are always at the core of our approach. We’re able to draw from decades of industry experience, thought leadership, data science and the latest technology to deliver increased profitability, based on astute customer insight.
What we believe
Our Mission
Helping businesses deliver customer-centric transformation.
Our Vision
To create value and build enduring relationships.
Our Values
With people and expertise at our core, we’re led by value and driven by data.
We foster an ethical workplace that supports diversity, inclusion and sustainability.
Leadership Team
Karen Thomas-Bland
Non-Executive Chair
Alan Crawley
Chief Executive Officer
Justine Muir
Chief Financial Officer
Chris Foley
Chief Data Scientist
Murray Allan
Director of Customer Strategy & Engagement
Ross Robinson
Director of Design & Transformation
Our big idea
Transformation by Design
Optima’s Transformation by Design approach integrates state-of-the-art techniques from the latest in design thinking, systems thinking, outcome-driven innovation and data sciences to deliver cutting edge commercial practices.
How Optima enabled OVO to deliver operational changes by leveraging technology
Optima assisted OVO with the identification, implementation and adoption of a new work management system which fundamentally improved collaboration, transparency and visibility.
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