Business Design

So where do we start? To keep your company healthy, we work with you to gain insight into your vision, mission and values, and assess any challenges in your business. We perform a comprehensive audit, and highlight inefficiencies, so we build on essential relationships, improve current processes, and recommend areas that require future investment.

As we build a roadmap, we utilise Optima’s Business Design Thinking. By mapping your operating model, we look at individual processes and journeys, then by identifying pain points or critical moments, we redesign or remap journeys to improve customer experience. By adopting Design Thinking, we completely transform NPS and customer retention.

Managing change, especially within business design, is never a straightforward process. But it starts with people, so they need to be right at the centre of your approach. By embracing individuality and becoming people-centric, our understanding of behavioural science gets you to where you want to be, breaks down barriers to adoption, and delivers a best-in-class experience for you and your employees.