March 17, 2025
Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns
For more than a decade now, customer experience has been central to many brands' strategies…
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We harness the power of People, Data, and Design Thinking to transform some of the world's
largest brands.
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Transformation by Design
Optima Partners Transformation by Design approach encompasses state-of-the-art techniques and data sciences to deliver optimum value for our clients.
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Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.
Senior Product Owner, Chief Customer Office at Lloyds Banking Group
Latest Insights
Latest Insights
February 17, 2025
AI Killed the Data Viz Star?
At Optima Partners, we’ve been reflecting recently on what the emergence of mainstream self-service analytics…
December 16, 2024
From Overwhelm to Opportunity: Leading Through Change Fatigue
Ross Robinson, Director of Design and Transformation at Optima Partners, explores the challenge of managing…
