August 13, 2025
From Strategy to Discovery: Solving Meno’s Paradox in Customer Engagement Programmes
In Plato’s Meno, Socrates asks a deceptively simple question: How can you search for something when…
What we do
We harness the power of People, Data, and Design Thinking to transform some of the world's
largest brands.
Start a conversation
Our big idea
Transformation by Design
Optima Partners Transformation by Design approach encompasses state-of-the-art techniques and data sciences to deliver optimum value for our clients.
Learn moreWe work with
Optima Client Stories
Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.
Senior Product Owner, Chief Customer Office at Lloyds Banking Group
Latest Insights
Latest Insights
July 16, 2025
The Cost of Irrelevancy
We’ve all sat in those planning meetings. The ones where someone asks: "So... what’s the…
