Optima Partners work across sectors with many clients to deliver value and build enduring relationships with customers. In a dynamic, digital landscape, Design Thinking transforms even the world’s largest brands, giving them tools to succeed.
We are trusted advisors, consultants, technologists and scientists
Learn morePeople are always at the core of our approach. We’re able to draw from decades of industry experience, thought leadership, data science and the latest technology to deliver increased profitability, based on astute customer insight.
What we believe at Optima Partners
Optima Partners foster an ethical workplace that supports diversity, inclusion and sustainability.
Leadership Team
Alan Crawley
Chief Executive Officer
Karen Thomas-Bland
Non-Executive Chair
Justine Muir
Chief Financial Officer
Chris Foley
Chief Data Scientist
Mark Pollard
Chief Client Officer
Ross Robinson
Director of Design & Transformation
Danilo Blagojevic PhD
Director of Decision Sciences & Machine Learning
Zhana Kuncheva PhD
Director of Health Data Science
Ed Knight
Director of Banking & Financial Services
Julie Kinnear
Director of People & Culture
Leanne Gunn
Director of Marketing
Murray Allan
Director of Customer Strategy & Engagement
Andrew Donald
Director of Engineering
Jotpreet Sohi
Commercial Director
Richard Seabrook
Client Director
Andrew Campbell
Commercial Director
Sam Riddington
Commercial Director
