Industries

Telecoms

Telecoms customers expect excellent service, fair tariffs, and faster, more reliable connections, all for less. While mobile services may be seen as a commodity, they’re deeply personal to customers. We work with providers to embed AI, data and decisioning into everyday operations. The result is lower churn, better journeys, and teams who know exactly what’s working and why, delivering not just efficiency, but emotionally resonant customer experiences. 

Driving Sustainable Innovation in Telecoms

Launching new products is one thing, ensuring they succeed in market is another. We supported a large telecoms provider in bringing sustainable devices to market while implementing systems and data-driven processes that unlocked stronger sales performance.

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Screen showing dataData FoundationsInsights
July 7, 2026

What Good Data Foundations Look Like: The Optima-Informed Checklist

Data foundations are a roadmap for how your organisation’s data will be compiled, cleaned, governed and used. A good foundation means the difference between data that supports growth and data…