Business Design

Generative AI is full of potential, but integrating it effectively poses real challenges. We help organisations navigate these – from clarifying its role in your strategy to piloting use cases that prove real value. Our approach is grounded in practical results, ensuring Generative AI works within your existing structures to drive meaningful impact across your organisation.

Learn more about our Generative AI services here.

So where does the business design process start? To keep your company healthy, we work with you to gain insight into your vision, mission and values, and assess any challenges in your business. We perform a comprehensive audit, and highlight inefficiencies, so we build on essential relationships, improve current processes, and recommend areas that require future investment.

As we build a roadmap, we utilise Optima’s Business Design Thinking. By mapping your operating model, we look at individual processes and journeys, then by identifying pain points or critical moments, we redesign or remap journeys to improve customer experience. By adopting Design Thinking, we completely transform NPS and customer retention.

Managing change, especially within the business design process, is never straightforward. It has to start with the people that are right at the centre of your approach. By embracing individuality and becoming customer-centric, our understanding of behavioural science gets you to where you want to be, breaks down barriers to adoption, and delivers a best-in-class experience for you and your employees.