Leanne Gunn

Optima

Blog Customer Experience

Designing Customer Experience to Support Business Strategy

Design & Transformation Insights

Stop playing the guessing game and LISTEN to CX

How to ensure your Technology Transformation is a success

Cutting Edge Data Specialist on Machine Learning in Finance Joins Optima Partners

Blog Customer Experience

Five Steps to Designing a Customer Experience Grounded in Strategic Thinking

Tracing genetic mechanisms underlying human disease: Optima contribution published in “Nature”

Staying the Course – tips on ML in credit decisioning

Case Study Design & Transformation

How Optima implemented Workfront to drive efficiencies for the SSE PLC Brand and Design teams

Blog Design & Transformation

New Tech, Low Adoption? Injecting behavioural science to drive engagement…

How Optima broke barriers for OVO Energy to implement Next Best Action, leaner and faster

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