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Optima's cross sector expertise

We work with leading organisations across regulated and consumer-focused industries, helping them turn data, AI and decisioning into measurable commercial and customer outcomes.

Our clients

paypal
Lloyds
SSE
o2
Standard Life
RBS
Aegon
HMD
ovo
AA
Biogen
Citibank
HSBC
Scottish Widows
BT
Client Stories

Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.

Senior Product Owner, Chief Customer Office at Lloyds Banking Group

With other consultancies they just deliver a piece of work and then it goes nowhere, whereas I can see exactly what results and outcomes have been driven at each stage.

Fran Cooney, Head of Customer Engagement at Bank of Ireland

Want to know more?

Get in touch with our team today

Thought Leadership Showcase

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Driving Growth and Retention Through Smarter Decisioning in Financial Services

Customers today expect smarter, faster, and more relevant interactions, yet most financial institutions are not...

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CRM in the Age of AI: Obsolete or Essential?

Artificial Intelligence (AI) is starting to reshape how businesses manage customer relationships. For many, CRM has been more about technology than strategy...

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