Generative AI

Our lab-based approach to innovation, accelerates you into the future of AI. We reimagine customer and business value, advancing your experiments with ambition and foresight for rapid, ethical scaling.

Read Embracing the Future: The Dual-Edged Sword of Generative AI in Business Connect with Our Experts

At Optima Partners, we understand that Generative AI (Gen AI) isn’t just a technological advancement; it’s a strategic asset. We believe in actively applying Generative AI with a clear vision to deliver real value.

From concept to reality, Generative AI has evolved, and organisations that strategically embrace it can seize its opportunities. Our multidisciplinary expertise ensures you understand and implement it successfully.

‘AI won’t replace humans, but humans with AI will replace humans without AI’

Karim Lakhani

Professor at Harvard Business School and author of: Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World.

Embracing Generative AI isn’t merely an option; it’s a pathway to staying ahead of the curve and thriving in a world driven by innovation. Companies that hesitate to adopt this transformative technology risk being left behind in the wake of rapid progress. However, let this not be a cause for fear, but rather a call to action – to cut through all the noise, demystify Generative AI, and truly understand where it will deliver the most value for you, your business and your customers.

What We Do

Optimising Generative AI, Partnering for Progress.

We initiate your journey with support to drive progress

We help you understand the art of the possible

We challenge you to rethink how value is created for your customers and your business

We expedite your experimentation journey, accelerating innovation

We enable you to operate and scale, prioritising safety and ethics throughout

Our Generative AI Services

1. Cutting Through The Noise

An introductory session demystifying Generative AI, before exploring its application in the outside world and where it could create value in your business.

2. Getting Started: Pilot

A proof of value Discovery Phase, aiming to understand the current landscape, reimagine use cases and create a roadmap from today’s reality to tomorrow’s vision.

3. Developing your Strategic Framework

Adaptive co-creation of Generative AI strategy, aligned to strategic goals and prioritised for early value – whilst incorporating ‘freedom within a framework’ principles.

4. 90-Day Accelerator

Enabling clients to deliver value within 90 days. We challenge traditional approaches, introducing new ways of thinking, leading, and working to drive meaningful change.

5. Delivering Generative AI at Scale

Ready to take it to the next level? We’re here to help you transform your business – across organisation and people, process, data and technology.

Embracing the Future: The Dual-Edged Sword of Generative AI in Business

Optima’s CEO, Alan Crawley, and Associate Director, Natalie McLellan, have co-authored a compelling new leadership piece addressing the complex challenges businesses face when adopting Generative AI. The article explores different strategies for aligning AI initiatives with core business objectives, whilst emphasising the critical role of human expertise.

Read the thought leadership piece here.