Optima has a range of disciplines that combine to create value for our customers: Customer Strategy, Business Design, Data Science and Engineering. We work with clients to help envision a more customer-centric
model and evaluate strategies to deliver it; we leverage technology to drive business change. The strength of Optima services comes from the ways the different areas combine to meet client needs.
Customer Strategy & Engagement
Beat the competition by developing and communicating a truly compelling value proposition. Optima’s approach allows you to seize key opportunities and increase customer value by seeing how and when to engage. The health and sustainability of your customer base is vital and can be intelligently managed through value dynamics, channel management and expert decision-making.
Business Design
Optima transforms how you work by improving customer value and increasing return. Through Business Design, we support you to deliver customer service far more effectively. Once you’re fully aligned with your business goals, you’ll be able to see how to make use of existing technology and will know exactly where and when to innovate.
Data Science & Engineering
With a passionate, focused approach to Data Science and Engineering, Optima enables you to leverage cutting-edge data science techniques and a wide range of data sources. We enable you to deliver intelligent customer experiences and efficiently manage your customer base through robust, resilient, and scalable data solutions.
Client Stories
Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.
Senior Product Owner, Chief Customer Office at Lloyds Banking Group
