January 16, 2024
How to Begin Your Marketing Transformation Journey
In the fast-evolving landscape of marketing, staying ahead of the curve is not just a…
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We harness the power of People, Data, and Design Thinking to transform some of the world's
largest brands.
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Transformation by Design
Optima Partners Transformation by Design approach encompasses state-of-the-art techniques and data sciences to deliver optimum value for our clients.
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Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.
Senior Product Owner, Chief Customer Office at Lloyds Banking Group
Latest Insights
Latest Insights
January 9, 2024
Leading a CRM Transformation for a Major Telecommunications Organisation to Enable Personalised Multi-Channel Customer Engagement
OBJECTIVES Drive awareness and sales through recently launched direct-to-consumer channel. Grow the contactable and marketable…
December 19, 2023
Harnessing Behavioural Science to Drive Workfront Adoption
Objectives As an enabler to their personalisation strategy, a large UK Retail Bank made the decision…
