Skip to main content
 

Bridging strategy and execution to
unlock value with precision and speed

Optima drive large & complex organisations to realise the latent value of their customers,
combining practical strategy, data and advanced AI solutions to power scalable growth.​

Learn more
 

How Optima
broke barriers for OVO
to implement customer
decisioning, leaner and faster

View case study
 

Cutting smarter roadside triage
unlocks £30m in annual savings

View case study
 

Transforming business decisions through
insight-driven data migration

View case study

Why Optima

Focused on Foundations

Real change needs solid foundations. We bring together the right data, technology and people so teams can deliver with clarity and scale what works.

How we do this

Focused on Foundations

Real change needs solid foundations. We bring together the right data, technology and people so teams can deliver with clarity and scale what works.

Industries

Amplified by AI Innovation

AI is only powerful when it’s practical. We deploy it to drive better decisions, accelerate what matters, and deliver the results you’re trying to achieve.

What we do

Outcome Led Delivery & Innovation

Our teams stay close through delivery, building solutions that last and capability that grows. We’re not just here to launch, but to ensure long-term success.

About us

Outcome Led Delivery & Innovation

Our teams stay close through delivery, building solutions that last and capability that grows. We’re not just here to launch, but to ensure long-term success.

About us
What We Do

Optimise Value Return
from your Customer Base

Enable decisioning-led engagement strategies which leverage AI to create personalised experiences at scale. 

See More

Fuelling Operational
Excellence with AI

Empower your teams to make faster, smarter decisions by turning AI into everyday impact with a laser focus on value realisation. 

See More

Build Data Foundations
that Power Growth

Balance commercial ambition with regulatory responsibility by building data foundations that serve customers, regulators and the planet. 

See More
Who We Do This For
paypal
Lloyds
SSE
o2
Standard Life
RBS
Aegon
HMD
ovo
AA
Biogen
Citibank
HSBC
Scottish Widows
BT
Client Stories
“

“Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.”

Senior Product Owner, Chief Customer Office at Lloyds Banking Group
“

““With other consultancies they just deliver a piece of work and then it goes nowhere, whereas I can see exactly what results and outcomes have been driven at each stage.””

Head of Customer Engagement, Bank of Ireland

Want to know more?

Get in touch with our team today

Contact us

Thought leadership

Insights, Personalisation at Scale

October 10, 2025

Personalised Content Needs a Guardian Agent

Personalisation at scale is no longer optional. Customers expect it, regulators demand clarity, and boards want results...

Read insight

Insights, Personalisation at Scale

October 10, 2025

Driving Growth and Retention Through Smarter Decisioning in Financial Services

Customers today expect smarter, faster, and more relevant interactions, yet most financial institutions are not...

Read insight

Data Design, Insights

October 9, 2025

CRM in the Age of AI: Obsolete or Essential?

Artificial Intelligence (AI) is starting to reshape how businesses manage customer relationships. For many, CRM has been more about technology than strategy...

Read insight
View all thought leadership

Great work
starts with great
people

Join us