September 4, 2023
6 Strategies to Prioritise your CRM Transformation Project
In today's competitive business landscape, customer relationship management (CRM) is crucial for sustainable growth and…
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We harness the power of People, Data, and Design Thinking to transform some of the world's
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Optima Partners Transformation by Design approach encompasses state-of-the-art techniques and data sciences to deliver optimum value for our clients.
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Optima brings a unique blend of business, change management and technology skills and experience, and an ability always to develop and deliver practical solutions to complex business challenges. They are colleagues more than suppliers.
Senior Product Owner, Chief Customer Office at Lloyds Banking Group
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February 7, 2023
Optima Partners aim to double workforce in 2023
An Edinburgh-headquartered tech and analytics enabled consulting firm says it’s on course to double its…
January 16, 2023
Dancing with Economic Punches – Marketeers, focus on increasing effectiveness and protecting financial resources
For those at the helm of big marketing budgets and targets, the last few years…
