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Spark Space Events

The Future of Content - Powering Personalisation
and Customer Engagement Ambitions

Connect with Our Experts

Thank you to everyone who joined us at our recent Spark Space event. We were delighted to host industry leaders from top organisations including Santander, AVIVA, Direct Line, Audley Travel, Lloyds Banking Group, Nationwide, Hurtigruten, Adobe, Celebrus, and Pega.

We're pleased to share key insights and the event video below.

This first Spark Space explored the transformative role of content in powering personalisation and agile decision-making. Attendees gained insights on automating content workflows, overcoming production bottlenecks, and creating flexible, responsive content strategies.

Key Insights:

  • Focus on content that truly resonates with customer needs, moving away from broad campaigns.
  • Simplify content workflows to improve speed and reduce costs, making delivery more responsive.
  • Prioritise clarity on content purpose, audience, and timing for better alignment with goals.
  • Update team structures to integrate strategy, technology, and operations cohesively.
  • Embrace advanced tools and an experimental mindset to enhance content effectiveness and discover new opportunities.

To receive the full set of Key Insights or to arrange a meeting with our Director of Design & Transformation, Ross Robinson, please complete the form below.

Spark Space Events

Spark Space provides a dynamic environment where professionals and thought leaders can come together to explore and discuss current industry challenges and solutions under a variety of thematic lenses.

Each event in the Spark Space series focuses on a unique theme, offering attendees an opportunity to delve deep into current industry trends, emerging technologies, and innovative strategies. Our curated sessions include keynote presentations, discussions, and networking opportunities, all aimed at fostering collaboration and creativity.

Spark Space is the ideal platform for industry leaders to gain new insights, share ideas, and connect with like-minded individuals passionate about driving progress and change.

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