Why Choosing the Right CMS Matters for Personalisation
Written by Rich Farquhar, Principal Consultant If you’ve spent any time in marketing or customer experience lately, you’ll know that customers don’t just want to be spoken at. They expect…
We work closely with international pharma and biotech companies to deliver precision medicine. With insights from complex datasets, we identify potential for significantly improved health outcomes, develop cost-effective and safe drug trials and increase speed to market.
Optima use maths to boost commercial decision-making in early-phase drug research.
By engineering a new algorithm, tool and online portal for a pioneering Biotech company, we were able to develop a tool to accurately approximate genetic variant and disease association statistics.
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