Industries

Who we work with

Financial Services

Customer experience and personalisation are at the heart of modern banking. Optima helps major retail banks predict fraud through intelligent data and analytics, by supporting regulatory change, advising on operating model design and best practice, and harnessing UX design to drive experiences.

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Fraud Detection

Harnessing data and analytics to improve the detection of identity fraud.

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Operating Model Design

Driving better, more efficient processes to fully optimise the way you work.

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UX and Personalisation

Delivering new ways to improve customer outcomes through personalised experience.

Optima transform planning and spend for Retail Banking client

Through a brand-new operating model, our client was able to drive efficiencies in resource and budget allocation, whilst a planning working group managed cross-departmental relationships.

BlogDesign & Transformation
November 13, 2024

Process Failures: The Hidden Roadblock to Personalisation and Efficiency

CMOs are under immense pressure to deliver ‘more with less’, ensuring that marketing efforts and campaigns not only connect with audiences but do so with speed, efficiency, and enhanced personalisation.…

Want to know more?

Email or call 0131 272 2722 and talk to us about our expertise in the financial services sector