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Case studies

Introductory overview framing Optima’s point of view on intelligent, data-driven transformation

CRM in the Age of AI: Obsolete or Essential?

Artificial Intelligence (AI) is starting to reshape how businesses manage customer relationships. For many, CRM has been more about technology than strategy...

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Scalable Comms Inventory for Compliance and Savings

A custom-built solution enabled a major utilities provider to overcome significant compliance, cost, and operational challenges around storing, analysing...

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Smart Meter Eligibility: Building Trusted Data Foundations for Growth

Understanding which customers were eligible for smart meters had long been a challenge for a major utilities provider. Processes were fragmented, rules inconsistent...

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Transforming Reporting Workflows with Real-Time Data

Two major utilities providers needed to modernise their call centre reporting, moving away from manual spreadsheet-based processes that were error-prone...

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Unlocking Accuracy, Speed, and Scalable Analytics

A major utilities provider needed a trusted, centralised view of its core performance metrics to power commercial decision-making and future growth...

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Achieving Excellence in Data Privacy: A United Approach to GDPR Compliance

The introduction of GDPR in 2016 set a new standard for data privacy, requiring businesses to strengthen compliance processes while...

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Cutting Targeted Cloud Optimisation Unlocks $100M+ in Savings Potential

A data-led diagnostic approach helped a global payments provider identify and reduce cloud inefficiencies...

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Extracting Latent Insight from Unstructured, Unlabelled Data Using GenAI to Inform Hyper-Personalised Experience​

A tech disruptor in music and entertainment, wanted to create a product that used the emotional content of music...

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20% Increase in Viable Lending by Leveraging Retail Shopping Data to Reward Loyalty and Extend Credit to Engaged Shoppers

A large retail bank wanted to reward engaged shoppers with better lending decisions and expand credit access...

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