The introduction of GDPR in 2016 set a new standard for data privacy, requiring businesses to strengthen compliance processes while balancing operational efficiency. A global payments provider needed a technology-driven approach that placed people at the centre of compliance. Optima partnered with the organisation to design a centralised privacy system, ensuring consistent data management, stronger transparency, and alignment with European regulations.
Context:
The organisation required a solution that would not only ensure GDPR compliance across European operations but also embed privacy into everyday business practice.
Beyond compliance, the aim was to reinforce the provider’s reputation as a trusted leader in data protection and to create sustainable processes that staff could confidently adopt.
Outcome:
Achieved full GDPR compliance across European operations, mitigating risks of non-compliance and regulatory fines
Delivered a centralised privacy system that unified data governance and improved transparency
Strengthened customer confidence and loyalty by prioritising data security
Earned recognition from European regulators for industry-leading data privacy practices
What we delivered:
Audited sales and marketing practices across Europe to identify compliance gaps and strengthen consistency
Built a comprehensive data asset register and business catalogue to standardise data management and align operations
Designed and delivered a centralised data privacy hub to provide clear visibility on data held, its uses, and customer rights
Developed step-by-step privacy processes and guidance to embed compliance into company culture
Testimonial: “This work wasn’t only about ticking compliance boxes, it was about helping embed privacy into its culture — ensuring teams had the tools and confidence to maintain GDPR standards and protect customer trust long term.”
— Dan Blagojevic PhD, Optima Partners – Chief Data Scientist
